Employer Branding

Every company has its own employer brand, regardless of whether a lot of energy has been invested or not. Companies that attract and retain the best talent at a consistent level make smart use of Employer Branding. Your company’s image on the labor market determines your success.

What is Employer Branding ?

Employer Branding is the opportunity to distinguish yourself from the employer mass: everything that makes a company unique with a focus on good employment practices. The employer brand shows how an organization is known to its current staff, whether it is an interesting workplace for new staff and how it is perceived by customers and stakeholders. It is therefore crucial to have a good reputation and demonstrate the added value of an organization.

Why Employer Branding?

Employer Branding is not an end in itself, but a means to attract and retain talent. The more positive and well-known the employer brand, the more interesting it is for existing and potential employees. The benefits of a good employer brand can be summarized as follows:

  • More efficient recruitment of new staff
  • Qualitatively better candidates
  • Activating latent job seekers
  • Increase employee engagement
  • Reduce recruitment costs
  • Increase publicity of the company
  • Increase motivation and pride of current employees.
Of the candidates say they do not want to work for a company with a bad reputation

How Approba improves Employer Branding

Good Employer Branding has recurring specific characteristics, but is different for each organization in the fine-tuning of the details. That is why we opt for a tailor-made approach. In such an approach, the following aspects emerge:

  • “Working at” website: a separate website with a lot of relevant information about the company and jobs, specifically made for applicants.

  • Marketing plan + content calendar: a schedule to repeatedly share and distribute relevant content on various channels to give exposure to the employer brand.

  • Video campaign: providing and sharing informative videos about the company and the vacancies. See example: CHEMELOT OPERATOR CAMPAIGN

  • Evaluation of current staff: conversations with current employees about the culture within the company, onboarding, career opportunities, etc. The purpose of this is to tackle bottlenecks and to use specific company and job benefits as a unique selling point in employer branding.

When is Employer Branding needed?

Building a stronger employer brand will always be beneficial. However, in some situations it will be more important:

  • There are too few (qualitative) applications
  • Your company has a limited number of followers on social media channels
  • Your company wants to convey an image or name change
  • Your company has little name recognition

Are you convinced that a strong employer brand has added value for your organization? Feel free to contact one of our colleagues to learn more about the possibilities that Approba has to offer.

If people believe they share values with a company,

they will stay loyal to the brand.
Howard Schultz